Skip to Content

Wallace PR & Communications


Past and Present

The British Horse Foundation Awards Dinner

A large-scale event management project hosted by the British Horse Foundation, a charity based organisation, overseeing all event planning and co-ordination.

Oversees all event administration for the prestigious annual British Horse Foundation Awards Dinner held at the Leonardo Royal City Hotel, London.

• Negotiates and secures sponsorship for new award categories
• Draws up sponsorship agreements for existing sponsors
• Manages the payments process for all sponsors
• Facilitates the branding and engraving of Awards Trophies
• Compiles invitation lists and manages invitation process
• Manages tickets sales via Ticket Tailor – an online ticketing service
• Facilitates live and silent auction items
• Liaises with guest speaker, compère and photographer
• Compiles dinner menu
• Facilitates end-to-end production of the Awards Dinner Programme
• Compiles commentary notes for compère
• Composes dinner table plan utilising spreadsheet programme
• Obtains all content for awards dinner PowerPoint presentation
• Compose pre and post Awards Dinner press releases, disseminated to all internal and external media

The Haddon Training British Grooms Awards

Haddon Training sponsor the British Grooms Awards presented at the annual British Horse Foundation Awards Dinner in London in the following five categories:-

British Grooms Award
Team GBR Award
Yard Manager Award
Apprentice Award
Employer Awards

Provide Haddon Training with associated PR in relation to these awards, through print, online and social media to highlight and raise awareness of these awards to the equestrian public and throughout the equestrian industry.

Developed media partnership with Redpin publishing who publish 7 regional equestrian magazines each with it’s own social media pages and websites to ensure maximum regional coverage, promoted extensively throughout national equestrian media, print and online and engaged with member bodies of the British Equestrian Federation to promote the awards. Lead administrative support and facilitated the nomination process and judging of these awards for each of the 5 categories.

Nicola Wilson - International Event Rider - Olympic Silver Medallist, Individual European Bronze Medallist, World & European Team Eventing Gold Medallist

Managed all aspects of the Nicola Wilson brand on an international stage through writing / distributing press releases, securing editorial and identifying feature opportunities
Coordinated comprehensive PR / communications campaigns in the run up to all major championships including and since the London 2012 Olympic Games.
Responsible for all web content management and social media marketing

The British Equestrian Federation

National Governing Body of Equestrian Sport in Great Britain

The World Class Development Programme

The World Class Development Programme is Lottery and Exchequer funded via UK Sport, and seeks to identify and develop talented athletes who have shown the potential to reach the world stage in the three Olympic disciplines of Dressage, Eventing and Show Jumping and the Paralympic discipline of Para-Equestrian Dressage.

FMBS Magnet Medics

FMBs and Magnet Medics supply practical and effective therapy systems and equipment for horses, dogs and humans.

FEI World Para-Equestrian Dressage Championships

Vote for Zara Phillips Campaign – Sports Personality of the Year

Flicx International/UK

British Dressage

Waste Resource Action Programme (WRAP)

The Great British Treasure Hunt Charity Event